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The McMillan Realty Marketing Program
The following are specific strategies employed by McMillan Realty to ensure the successful sale of your home — at top dollar, fast.
- List your home with The Multiple Listing Service – Computerized Access to over 2500 Realtors
Within 24 hours of listing with The McMillan Team, GRAR members will have immediate access to information about your property. At any time, should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the features and benefits of your house. Due to the fact that 80 to 90 percent of all buyers are currently working with a Realtor, we want to immediately expose your house to agents for their potential buyers.
- Listing your home with us includes being on the following Internet web sites: www.mcmillanrealty.com, www.realtor.com, www.realestatebook.com, www.nysar.com, www.loopnet.com, www.homesteadnet.com
Today’s buyers are using the information superhighway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the Finger Lakes area that a client might need. We will always stay on the cutting edge when it comes to marketing your home.
- Expose your home to the Professional Sales Team at McMillan Realty
Our office is rated among the best in Ontario County. We have assembled a group of the most committed, professional and successful Agents in the marketplace. As a team, we work together to get properties sold and that means more professionals exposed to your property, which results in more qualified buyers previewing your property.
- Tour your home with our Sales Team
We not only want to expose your home to Agents with current buyers but also gather information from industry experts so that we can provide you with additional feedback as to the marketability of your home.
- Offer Honest, Professional Advice regarding the Marketability of your home. The truth is hard to get these days!
We have the integrity and professionalism it takes to tell you the truth. It is our job. Many agents simply tell you what you want to hear and that could cost you time and money.
- Provide additional exposure with a McMillan “For Sale” post and open houses.
The “For Sale” post in your front yard and planning open houses to feature your home will create the type of market awareness that will sell your home quickly. The McMillan sign post has been in the Ontario marketplace for over 30 years and this presence offers a tremendous value to you.
- Promote your Listing to the TOP Agents in the Market – We want the best of the best to know about your home.
Fact - According to the National Association of Realtors, 80% of all sales are made by 20% of the agents. Most agents will take your listing and then wait for someone to sell it for them. Our strategy is to take an aggressive approach to expose your property to the most active agents for their buyers.
- Actively Prospect for your Potential Buyers Daily
Our Team Resource agents are in contact with potential buyers and sellers daily. Proactive prospecting allows us to create a market rather than waiting for the market to find us.
- Advertise Your House in Print Media: A Messenger Post Newspaper, Rochester Democrat & Chronicle, The Community News, The Merchandiser, Rochester Real Estate Color Book and the Genesee Valley Penny Saver.
There are hundreds of homes listed in the many sources of advertising and it only takes one home to attract the eye of a potential buyer. Advertising in multiple publications will create a larger base of potential buyers for your house.
- Communication – We will contact you on a regular basis!
For a successful sale to take place all parties must communicate. You have important decisions that need to be made and it is our commitment to make sure you have all the information necessary to make good decisions.
- Negotiate the Best Price for YOU!
It is critical that you realize marketing your home is only half the sale. With hundreds of homes to choose from, most buyers have second, third and even forth choices in which home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents. Our focus is to get the highest price, in the shortest period of time with the fewest problems.
- Coordinate all Financing and Closing Activities
Once the closing process begins we will keep you informed to ensure all steps occur as smoothly and timely as possible. This does not need to be a stressful experience and you’ll be able to rely on the McMillan Team to monitor every aspect of your closing process.
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